06.10.2006 by Zoltan

Ben Sherman does Xbox 360

We all know that in-game advertising is going to be the next big thing, but perhaps not to the extent that Ben Sherman’s new press release is hoping “(to) Create The Ultimate Lifestyle Gaming Experience”… Well, it remains to be seen. Basically there’s a new game, Test Drive Unlimited (suitably Flash-y site with cringe worthy muzak), and apart from driving stupidly fast around Hawaii you can also kit yourself out in Ben’s gear. Whether or not this leads to sales remains to be seen, but branding is a fine art and this certainly can’t hurt brand recall…