| 02.05.2006 by Zoltan |  |
Apple, Personified.
Apple launches a new ’switch’ campaign aimed that personifies our humble workhorse, nicely (if a little clichéd) illustrating the benefits of the mac and positioning on an equal technology footing. Its actually quite amazing just how powerful stereotypes really are…
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zoltan says:
If you’re interested, a good analysis of these ads can be found here.