25.04.2006 by Zoltan

adicolor’s berlin campaign

Check out how adidas used local graff artists in berlin to seamlessly promote their new customisable range of kicks - adicolor

After putting up 99.5% white/blank posters in paid-for ad space, local artists began appropriating the space for their own use (and even promotion). Adidas then re-postered the same billboards with die-cut versions of the sneakers…

The result? Site-specific ads customised by the target market. Fucking brilliant.

From beinghunted.com